New Bike Stars in Exhibition Flat Track Race; Fans to Decide if Event Will Be a Future Medal Sport at #XGamesFlatTrack
June 5, 2014
AUSTIN, Tex. - Harley-Davidson USA
After scorching the ice at ESPN’s X Games Aspen, the new Harley-Davidson Street™ 750 will kick up the dirt – and the action – at X Games Austin with an adrenaline-fueled Flat Track exhibition race just weeks before the new bikes begin to arrive at U.S. dealerships. Highlights of the race will air on ESPN during the X Games competition coverage.
Reigning AMA Pro Flat Track Grand National champion Brad “the Bullet” Baker lead the exhibition race on the Street 750 – the first all-new motorcycle platform from Harley-Davidson in 13 years. In the spirit of the customer-led product development approach that Harley-Davidson undertook to create the Street motorcycle, fans will be the ones to decide if Flat Track racing should become a future medal sport at X Games Austin using #XGamesFlatTrack to make their voices heard.
“The action-packed environment at X Games Austin fits perfectly with the attitude and identity of the new Street 750 motorcycle,” said Dino Bernacchi, Director U.S. Marketing, Harley-Davidson Motor Company. “And, since we gathered input from more than 3,000 customers, riders and dealers in more than 10 countries around the world to create the Street platform, it seems only fitting to let our fans decide if Flat Track racing should become an X Games medal event.”
Flat Track Racing – An Original Action Sport
Harley-Davidson is no stranger to action sports. The company has had an official H-D Factory Racing team in existence for 100 of its 111-year heritage.
“Long before events like X Games, Harley-Davidson motorcycle riders were pushing the limits of their motorcycles up hills, around wooden board tracks, across beaches, on ice and through the mud,” added Bernacchi. “The Street 750 is the perfect motorcycle to help introduce the next generation of passionate riders to the amazing experiences and thrills that await them on two wheels.”
Race to Your Local Dealer
As fans watch the Street 750 motorcycle get dirty at X Games Austin, the new bikes will make their long-awaited debut at Harley-Davidson dealerships nationwide in the coming weeks. MSRP for the Street 750 is $7,499 (Vivid Black) and $7,794 (Denim Black, Mysterious Red Sunglo), while the Street 500 MSRP starts at $6,799 (Vivid Black) and $7,094 (Denim Black, Mysterious Red Sunglo).
The Street 750 is the perfect “ride anywhere” bike and is designed to easily handle and escape the gridlock and stop-and-go demands of urban environments.
The latest additions to the Dark Custom line-up, the Harley-Davidson Street 750 and Street 500 feature the all-new liquid-cooled Revolution X engine housed in a narrow and lean chassis built for agility. New suspension and a broad handlebar sweep provide the confidence and maneuverability you need when managing tight turns and fast moves - with a premium, minimalist style that serves as a blank canvas for riders to customize their own sense of personal freedom.
In addition to the motorcycles, Harley-Davidson will offer more than 100 genuine Harley-Davidson accessories to help customers to make Street their own. Visit your local Harley-Davidson dealership to test ride a Street 750 or 500 or visit www.darkcustom.com for more information and to sign up for a free Harley-Davidson Dark Custom sticker.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.